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Kids

Women

Men

Comfort they'll choose.

Comfort they'll choose.
Quality you'll love.

Super-soft, tag-free briefs in prints that kids actually want to wear

Shop Kids Underwear

Why Kids Love Our Undies

Layer 1

Bamboo & Organic Cotton Blend

Super soft, moisture wicking and thermal regulating.

Layer 1

Stretchy Fabric

No bands of elastic*, so say goodbye to red marks.

Layer 1

Maximum Coverage

Stay snug, comfy and protected.

Best Sellers

SALE
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Kids Brief Bundle 5 Pairs - Rainbows $80.00 $84.85
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS
SALE
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Kids Brief Bundle 5 Pairs - Strawberry Fields $80.00 $84.85
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS
Quick View
Kids Brief - Strawberry Fields $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS
Quick View
Kids Brief - Rainbows $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS
Quick View
Kids Brief - Moonless Night $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
Quick View
Kids Brief - Crocs $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
Quick View
Kids Brief - Octopus $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
Quick View
Kids Brief - Spectra Green $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
Quick View
Kids Brief - Parisian Blue $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
Quick View
Kids Brief - Pickled Beet $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
Quick View
Kids Brief - Lemon Zest Sold Out
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
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Kids Brief - Hot Coral $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
Quick View
Kids Brief - Suns $16.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs
SALE
Underwear Set Brief + Singlet from $29.58 $36.97
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Kids Brief - Cool Bananas $17.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS 13-14yrs / S 15-16yrs / M
Quick View
Kids Brief - Lemons $17.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS 13-14yrs / S 15-16yrs / M
Quick View
Kids Brief - Buzzy Bees $17.97
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS 13-14yrs / S 15-16yrs / M
SALE
Kids Mix and Match 10 pack from $152.73 $169.70
SALE
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Kids Briefs Bundle 5 Pairs - Lemons $82.00 $89.85
2-4 yrs 5-6 yrs 7-8 yrs 9-10yrs 11-12yrs / XS 13-14yrs / S 15-16yrs / M

LOOKING OUT FOR THE ENVIRONMENT

BAMBOO AND ORGANIC
COTTON BLEND

Sustainability is woven into every thread of our underwear and sleepwear.

REGENERATED
ELECTRICITY

We produce more energy than we consume.

MINIMAL
WASTE

Our dyeing process reuses 95% of the water we use.

ECO-FRIENDLY
PACKAGING

You won’t find any plastic bags here!

BAMBOO AND ORGANIC
COTTON BLEND

Sustainability is woven into every thread of our underwear and sleepwear.

REGENERATED
ELECTRICITY

We produce more energy than we consume.

MINIMAL
WASTE

Our dyeing process reuses 95% of the water we use.

ECO-FRIENDLY
PACKAGING

You won’t find any plastic bags here!

“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."

“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."

“She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"

“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."

“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."

“She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"

“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."

“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."

“She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"

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