Sustainability is woven into every thread of our underwear and sleepwear.
Super-soft bamboo & organic cotton · won't wedgie
Designed in New Zealand - our classic brief-style underwear is shaped for greater coverage compared to a standard girls’ brief. They’re simple in design with flat seams, meaning reduced wedgies.
Our briefs have great stretch!
However, there will be variations in the amount of stretch depending on the amount of heat and print processing the fabric needs to go through, as well as manufacturing tolerances that come along with hand-made items.
This means the plain single colour prints will be our softest and most stretchy underwear.
*Please note: We cannot exchange underwear due to hygiene reasons. Please choose carefully.
Please see our Size Guide for more info.
Our whole family loves Lulu Funk. They are the comfiest undies we've found. We've just stocked up! Love the funky prints and the eco friendly fabric and minimal packaging. Thank you!
My daughter is always excited to get these undies. They're the only brand that she finds fits her comfortably.
These are the only undies I buy my daughter. She complains all other brands give her a wedgie!
This is our third order from Lulu Funk for my preschooler (he wears this brand exclusively). Brilliant fit and comfort for him, and great wash and wear for me. I particularly love the inclusivity of design and patterns - with the more recent designs being called ‘kids brief’, rather than designated as boy or girl. Perfect for my 4 year old strawberry and rainbow loving boy.
This is our third order from Lulu Funk for my preschooler (he wears this brand exclusively). Brilliant fit and comfort for him, and great wash and wear for me. I particularly love the inclusivity of design and patterns - with the more recent designs being called ‘kids brief’, rather than designated as boy or girl. Perfect for my 4 year old strawberry and rainbow loving boy.
Sustainability is woven into every thread of our underwear and sleepwear.
We produce more energy than we consume.
Our dyeing process reuses 95% of the water we use.
You won’t find any plastic bags here!
Sustainability is woven into every thread of our underwear and sleepwear.
We produce more energy than we consume.
Our dyeing process reuses 95% of the water we use.
You won’t find any plastic bags here!
“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."
“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."
“She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"
“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."
“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."
“She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"
“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."
“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."
“She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"
Since I bought a couple of these for my daughter they have been a staple. She wears them to bed, she wears them to school, she wears them to parties 😆. Sooooo comfy and cute too. I bought the matching undies and she’s just so excited to wear a matching dress and undies. She says ‘no accidental flashes because it just looks like my undies are part of my dress!’ ..and she’s right. Total bonus ❤️❤️❤️❤️❤️
Really happy with my first purchase from Lulu Funk, love this color (Pickled Beet), the brief is so comfortable, fit to size, perfect, looks great, nicely made, durability means a lot. Thank you, Lulu Funk.
Really generous sizing! And absolutely gorgeous print and super buttery bamboo fabric. Quality and just beautiful.
Both my boys are big for their age but I bought their appropriate age size and it's even a bit in the big side so plenty of room to grow but still fit really beautifully. I will be buying more!
I LOVE THESE UNDIES; THEY STAY WERE THEY ARE MEANT TO, WASH AND HOLD SHAPE AND ARE SO Comfortable TO WEAR
Best undies ever! Great coverage for little girls, comfy & last a long time. Great quality, comfy soft fabric and really fun designs. I buy them bulk on sale and my 4 girls love them. 13 yo is now in the XS women’s and they’re a great fit.