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Briefs

Briefs

Our organic kids’ underwear is designed in New Zealand and shaped for greater coverage. Each pair is simple in design and comes without seams, meaning reduced wedgies.

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Our cotton kids’ underwear isn’t just sustainable – it’s bright, fashionable, and brings vintage class to an everyday staple.

We reckon it’s the best organic kids’ underwear going around, and we’ve made it easy by allowing you to buy online at super affordable prices.

And if you want to get all your shopping sorted in one go, check out our singlets, kids’ sleepwear, baby bodysuits, and women’s underwear.

Order online today for the best deal.

THE LULU CLUB

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BIRTHDAY

Get a bonus 5 points on your big day!

SIGN UP

Get 1 point for every $1 spent.

ORDER

Get 5 points just for signing up.

GET SOCIAL

Earn 5 points for liking and sharing on Facebook and Insta.

BIRTHDAY

Get a bonus 5 points on your big day!

LOOKING OUT FOR THE ENVIRONMENT

BAMBOO AND ORGANIC
COTTON BLEND

Sustainability is woven into every thread of our underwear and sleepwear.

REGENERATED
ELECTRICITY

We produce more energy than we consume.

MINIMAL
WASTE

Our dyeing process reuses 95% of the water we use.

ECO-FRIENDLY
PACKAGING

You won’t find any plastic bags here!

BAMBOO AND ORGANIC
COTTON BLEND

Sustainability is woven into every thread of our underwear and sleepwear.

REGENERATED
ELECTRICITY

We produce more energy than we consume.

MINIMAL
WASTE

Our dyeing process reuses 95% of the water we use.

ECO-FRIENDLY
PACKAGING

You won’t find any plastic bags here!

“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."

“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."

She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"

“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."

“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."

She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"

“NO WONDER MY DAUGHTER LOVES HER LULUFUNK UNDIES! FINALLY MUM HAS JOINED THE CLUB WITH A PAIR OF NEW UNDIES AFTER COMING LAST AND MAKING DO WITH UNDIES THAT WERE PRE 3 KIDS OLD…NEED I SAY MORE."

“I just wanted to let you know how much we love Lulu Funk! My little boy was having issues with other underwear but has been completely fine since wearing these. Thanks so much."

She LOVES them and says they are sooooo comfortable and we have stopped having problems with having sore, red and itchy private parts which feels like a miracle. Thank you so much!!!!"

FOLLOW OUR JOURNEY